Balancing Social Media: Time Management For A Superior Web Presence

Time Ticks By: Managing your social media marketingTime Ticks: Managing your social media marketing scheduleLast week we started to look at how someone overwhelmed by the myriad social media options can begin to assess where best to spend their time. This week we’ll begin to put some meat on the bones of the options you’ve chosen to focus the most time on.

Before leaping into the task at hand, however, it’s a good idea to take stock of the time available for working on your social media marketing. Today, the question we’re focusing on is:

What time management techniques can I apply to ensure my social media efforts stay aligned to my objectives?

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  • First and foremost, define objectives for your chosen activity. Have these clear in your mind, or written down next to you, as you go into your work. Ask yourself every 5 or 10 minutes: “Is what I’m doing working towards my end goal?“. For example, if you’re writing a blog entry and reading around its subject the answer is yes, it’s providing fuel and motivation for your own content. If you’ve wandered into another subject area though, however relevant it may be to your business, it’s not contributing to the work at hand. Bookmark for later and get back on track!
  • Schedule time for specific work and avoid distractions from it during that period. Even with concrete goals in mind, there are so many online and real world distractions in our day that it’s no wonder we get pulled away. When this occurs, it takes time to refocus and get back on track, which can detract from the quality of work or, worse still, leave it unfinished and abandoned. The 9 Guiding Principles to Social Media Time Management provided by Amber at Altitude contains plenty of great tips for managing these disruptions, as well as tools to make your life easier to that end.
  • Equally important to scheduling a specific period of time is to find a routine that works for you. If your social media work can be tacked on to another daily activity that complements it then you should find it much easier to come back to regularly and get into the habit of doing so. For example, if you’ve identified building networks on Twitter as a  key objective, then monitoring conversations, sharing content, and communicating with others on that platform should naturally follow the morning plunge into your Inbox.
  • Once time is set aside and a routine established, another potential  challenge can crop up in the form of writer’s block. What’s the use of sitting down with this time if all you end up doing is struggling to think of content? That’s where noting down previous ideas as they come to you and setting up a content calendar comes into play. This excellent Social Media Examiner post on Quality Content sets a perfect plan for overcoming this particular hurdle.
  • Even with clearly defined objectives, some of the activities you’ll undertake towards developing your web presence will seem much less tangible than others. How can 45 minutes spent listening and responding on Facebook be explained away as ‘productive’, whether to yourself or your boss? This makes it important to set quantitative measures for your work, as Chris Brogan‘s Priotize Your Social Media Efforts post discusses. We’ll look at doing this in more detail later this week. In the meantime, what suggestions do you have for others to quantify the more nebulous side of social media?
  • Be aware of the various uses of social media and avoid letting your chosen platforms become a daily chore. You need to be motivated when you go about creating your own content, sharing that of others, and generally engaging with communities, regardless of the platform. As this Business Week article on Time Management in the Age of Social Media discusses,  these activities can easily become a sinkhole for your valuable time if not checked on occasion.

So it’s key to get yourself into a time bound routine that sees you well placed to immediately get going on your activity. Keep yourself on track by regularly referring back to your objectives and set up robust quantitative measures to ensure you’re activities are paying off.

Most of all, make the time you spend on social media something you look forward to and watch the productivity and results come naturally!

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What techniques do you use to keep the time you spend on social media productive?

Have you used other online platforms to better manage your web marketing? If so, which tools and how do you make them work for you?

Photo courtesy of Disco~Stu

Time Management in the Age of Social Media

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One Response to Balancing Social Media: Time Management For A Superior Web Presence

  1. Kelly says:

    There is no one size fits all solution to using social media productively in the workplace, and keeping employees happy. Palo Alto Networks came out with an interesting whitepaper on the subject of blocking social networking apps that you may have to worry about, “To Block or Not. Is that the question?” here: http://bit.ly/d2NZRp. It has lots of insightful and useful information about identifying and controlling Enterprise 2.0 apps (Facebook, Twitter, Skype, etc.)

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