The Social Media World Cup

June 11, 2010

World Cup 2010 LogoThe 2010 FIFA World Cup kicks off in South Africa today – the first time the competition has ever graced the continent – promising a month of varied footballing styles and unrelenting competition grabbing the headlines.

Social media is frequently in the news these days too, with the big players defending their positions and fresh new talent popping up to challenge their dominance. This set us thinking: which national soccer teams would best represent the giants and minnows of the new media world?

To celebrate the beginning of this great tournament, here’s what we managed to come up with!

YouTube (Brazil) – Easy on the eye and always a serious player in the social media game, YouTube will still have to prove that it can bring home the gold this time around.

Facebook (Italy) – Current world champions despite scandals and controversy. Bold in the face of criticism, with a stoic defence that has seen off all challengers to date.

Twitter (Germany) – Often discounted by cynics but with solid structure and undeniable form, much like the saying about the Germans goes every 4 years: You can’t write them off!

Myspace (France) – Once proud champions now barely hanging on to past glories. With much of the original talent gone or fading, an injection of new blood is needed to restore form and pride.

LinkedIn (Argentina) – A potent mix of hard-nosed business and natural flair, yet often in the shadow of some of the more recent winners. Could be about to take their unique style to the next level.

Bebo (England) – An originator of the game, extremely popular domestically but rarely translating this to success on the international stage. Can they turn their long dry run around with a revitalized performance this year?

Foursquare (Spain) – Talented, flamboyant recent challengers hoping that success elsewhere will translate on the biggest stage this year.

Google Buzz (South Africa) – On home turf but lagging behind most of their competitors  despite resources. Can they turn it around for the fans?

Orkut (U.S.A) – Have been around long enough to be considered established now but have more recently failed to reach their early Noughties highs. Has their opportunity come and gone?

[EDIT: Here are a couple more from some keen-minded readers!]

Flickr (Portugal) – Flashy and well-supported but do very little to justify it! [Courtesy of Tom McKenna]

Plaxo (Slovenia)- Small and competent but few supporters and no chance of winning! [Courtesy of Malcolm Birkett]

.

That’s our two cents worth, now it’s your turn!

Who will you be supporting over the next month at the World Cup?

Tell us your soccer-related stories and if you’ll be using your favored social media sites to keep up to date with all the action. Connect with us on Facebook or Twitter (hashtag #worldcup) as well.

Advertisements