So you know that your knowledge is second to none and that you’re the maven of [insert subject here]. But how do you communicate this to those new to your efforts, especially within the limited personal contact of the digital realm?
Although it’s true that working relationships built up in person have a natural trust associated with them, the social web offers more and more opportunities to develop such relationships on the basis of demonstrated knowledge. Additionally, your reach is much extended beyond your own region, making productive, beneficial connections with the perfect associates more accessible than ever.
All very well, but the original question was: how?
In this post we look at seven steps you can take to begin building an online repository of your expertise, helping out others who can benefit from your knowledge, and connecting with those elusive contacts that may not have been available to you outside of social media.
- Write varied and unique content on your own website via a blog. Include practical advice for your readers and, once you have a good block of popular content, create a ‘Best Of’ section of your blog and link to it now and again from other platforms and blog posts. Check out our advice on creating alluring content to get started.
- Search and answer relevant questions on LinkedIn, Answers.com, Yahoo! Answers, and any other site where people gather to search for the expert knowledge you have to impart. Niche sites for your specialist area may be more appropriate, if you find too many responses on the larger sites.
- Speak or provide informed opinion at a relevant event. Twitter is full of individuals arranging ‘tweet-ups’, as well as dedicated sites like MeetUp offering specific categories, making it easy to find the right level and subject for your area of expertise. By finding these via social media, you can also connect with attendees before and after the event, whether you’ve met them in person or not.
- Host a webinar via a site like Webex or GoToMeeting. Many offer a free trial so you can find your feet and select the site you prefer. This gives you a chance to offer some free advice to those with an interest in your field, gathering a community around your expert opinion and storing it online as a reference point for anyone that is unable to attend. A webinar can also be marketed more like an event, making it easier to spread on platforms such as Facebook and Twitter.
- Create a podcast or video guide. Recording is now simple enough that good quality output can be made from a PC or digital camera. As the spoken word and visual elements of these media offer a more human connection to your content, they bridge some of the distance we discussed early and can appear more authoritative. This simple guide from Best Internet Marketing can get you started in podcasting.
- Request referrals and testimonials from those who have had the most positive experiences working with you. You can be recommended as an individual on LinkedIn, ask for a review on business listings like Google Maps or Yelp!, or simply post their enthusiastic comments on a specific section of your website for prospective customers to read.
- Offer free consultations to show what you can do for a specific individual or business, without committing them to anything. The no cost aspect is a great way to attract new interest in your services, while the one-on-one nature helps to focus in on the exact needs of those you’re working with and communicate more clearly what you can help them achieve.
How are you using the social web to demonstrate your expertise?
What difficulties have you found in standing out in a crowded environment such as LinkedIn Answers?
Cartoon coutesy of Geek & Poke